Freitag, 10. Juni 2011

This years Medicine 2.0 will be hold at Northern California

As is well known, the web went social as well as mobile somewhen in the Middle of the Noughties. Social media and mobile devices have transformed nothing less than daily life and our ability to communicate. Now, those technologies are not shy away from health, medicine and the life sciences.

Against that background, the First World Congress on Social Media and Web 2.0 in Health, Medicine and Biomedical Sciences was taking place quiet early, that is to say 2008 in Toronto (and once more in 2009). After last year’s event happened in Maastricht, Netherlands, this year's Fourth World Congress, also known as Medicine 2.0, will be back in North America again, but for the first time in the United States.

During September 16 to 19 the Stanford University School of Medicine will be the meeting point for the leading figures using social media and mobile computing applications to create wellness and new ways of delivering health care: “We’ll have the world’s experts presenting scientific studies to help people understand how best to use Web 2.0 and social media for health,” said Larry Chu, MD, an assistant professor of anesthesia at the School of Medicine who is the organizing chair of the conference. “People interested in what’s happening now at the bleeding-edge of Medicine 2.0 will learn all of that at the congress.”

It will take place the second and third day of the conference — Sept. 17 and 18 — and will feature data-driven studies of the latest projects applying Web 2.0 and mobile computing applications to health, patient care and biomedical research. Reflecting the global nature of information technologies, the organizers expect people from more than 25 countries to participate. More than 150 research presentations have been submitted. In addition to the research track, there will be practice and business tracks.

For further information about the congress itself or the agenda which includes speakers like 
  • Lee Aase, head of The Mayo Clinic Center for Social Media; 
  • Charlie Cheever, co-founder of Quora and formerly with Facebook and Amazon.com; 
  • Thomas Goetz, MPH, executive editor of Wired magazine;
  • a bunch of well-known bloggers;
  • Abraham Verghese, MD, bestselling author of Cutting for Stone and The Tennis Partner and a professor of medicine at Stanford;
  • Jennifer Aaker, PhD, a professor at Stanford’s Graduate School of Business and author of The Dragonfly Effect: Quick, Effective Ways to Harness Social Media for Impact;
  • Susannah Fox, the leader of health research at the Pew Internet and American Life Project;
  • and Dan Zarella, a social media scientist.

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